Trial of Business Source Ultimate

Dear All,

The AIT Library is pleased to inform you that we currently have trial access to EBSCO Business Source Ultimate, which offers access to over 3,600 full-text journals and magazines—providing an additional 1,844 titles on top of the 1,811 journals currently available through AIT’s subscription.

Business Source Ultimate also includes:

• 6,100+ full-text global market research reports from Euromonitor, covering subject areas such as: Apparel & Footwear, Appliances, Beauty & Personal Care, Beverages, Consumer Finance, Consumer Health, Electronics, Food Service, Health & Wellness, Home & Garden, Home Care, Luxury Goods, Packaged Food, Personal Accessories, Retail, Toys & Games, and Travel.
  
• The most comprehensive non-journal content available in any business research database, including: Case Studies – Business, Company Profiles/Information Records, Conference Papers/Proceedings, Country Economic Reports, Industry Reports, Executive & Analyst, Interviews, Market Research Reports, SWOT Analyses, and Working Papers.
  
• Video Content Includes: 111 videos from the Academy of Management, 66,000+ Business & Economics videos, and 78,000+ videos from the Associated Press. These resources provide a rich variety of multimedia content to enhance research, supplement academic study, and support classroom instruction.

Trial Period: Now until 3 July 2025

How to Access:

• Visit the Library website: http://library.ait.ac.th
  • Click on “Online Databases”
  • Then select “Full-Text Databases”
  • Choose “EBSCO Business Source Complete + Ultimate”
• Direct URL: https://research.ebsco.com/c/2icnwn?db=bsu

New Feature Available: AI-Powered Insights

EBSCO’s new platform now incorporates AI-powered insights to enhance the research experience. You can click on “Generate AI Insights” to view article summaries and key information generated by AI.

Please note: For off-campus access to EBSCO, you will need to connect through the AIT VPN. How to setup VPN, please follow the steps from this link: https://library.ait.ac.th/2019/04/20/off-campus-access-to-e-resources/

If you have any questions or need assistance, please feel free to contact the Library.

Happy exploring!

Sincerely,